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[DTC POD Ep. 190] - Paul Voge, Aura Bora: Sparkling Water. Shark Tank, & Bootstrapping Retail to 5k+ Stores

Blog
|
Ramon Berrios
|
April 28, 2022

EPISODE SUMMARY

Aura Bora makes one-of-a-kind sparkling waters with bold, refreshing flavors like cactus rose and lavender cucumber.

EPISODE NOTES

Paul Voge speaks with Blaine & Ramon about how creating DIY flavors with his soda stream led to a full-fledge sparkling water business.
Paul discusses the challenges of building a CPG brand, being on Sharktank during the height of COVID, Aura Bora’s path into retail stores, why he prefers retail over DTC orders, and more.

4:17- 6:06 Starting a CPG brand

9:08 - 15:34 Co-packers and distributor

15:50 - 17:04 Family & friend investors

17:12 - 23:04 Filming Sharktank in COVID

24:57 - 29:26 Creating new flavors

29:48 - 35:29 Retail over DTC

35:37 - 38:29 Watchout for chargebacks

43:55 - 49:19 Retail stores that carry Aura Bora

This episode is brought to you by OpenStore:

Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.

Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.

Follow us for content, clips, giveaways, & updates!

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Paul Voge - Co-Founder of Aura Bora

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel

Trend.io logo icon

Ready to create custom content and generate buzz?

Trend.io DTC Podcast Logo
Subscribe to our DTC Podcast and join our community to learn from the best ecommerce founders
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

[DTC POD Ep. 190] - Paul Voge, Aura Bora: Sparkling Water. Shark Tank, & Bootstrapping Retail to 5k+ Stores

Podcast
|
Ramon Berrios
|
April 28, 2022

EPISODE SUMMARY

Aura Bora makes one-of-a-kind sparkling waters with bold, refreshing flavors like cactus rose and lavender cucumber.

EPISODE NOTES

Paul Voge speaks with Blaine & Ramon about how creating DIY flavors with his soda stream led to a full-fledge sparkling water business.
Paul discusses the challenges of building a CPG brand, being on Sharktank during the height of COVID, Aura Bora’s path into retail stores, why he prefers retail over DTC orders, and more.

4:17- 6:06 Starting a CPG brand

9:08 - 15:34 Co-packers and distributor

15:50 - 17:04 Family & friend investors

17:12 - 23:04 Filming Sharktank in COVID

24:57 - 29:26 Creating new flavors

29:48 - 35:29 Retail over DTC

35:37 - 38:29 Watchout for chargebacks

43:55 - 49:19 Retail stores that carry Aura Bora

This episode is brought to you by OpenStore:

Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.

Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.

Follow us for content, clips, giveaways, & updates!

DTCPod Instagram

DTCPod Twitter

DTCPod TikTok

Paul Voge - Co-Founder of Aura Bora

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel

Trend.io logo icon

Ready to create custom content and generate buzz?