DTC POD Episode

Kristin Toth, Fernish: Amazon OG Takes on Furniture As A Service

We’re thrilled to have Kristin Toth join Blaine & Ramon on DTC Pod where she walks us through her career trajectory and how she narrowed in on supply chain & ops, being an advisor to multiple startups, why building a circular furniture company is challenging, how Fernish strategically launched in two cities to test product-market, and how Fernish has evolved over time.

WRITTEN BY

Ramon Berrios

PUBLISHED ON

April 28, 2022

EPISODE SUMMARY

Kristin Toth is the President and COO of Fernish. Prior to joining Fernish, she worked at Amazon for nearly 8 years on various initiatives including same-day delivery. Kristin left Amazon to join Zulily where she lead logistics, fulfillment, and served as VP of operations. In 2019, Kristin joined Fernish as an advisor/ investor, and later became President & COO, where she applied her supply chain and operations expertise to build out a premiere furniture rental company.

EPISODE NOTES

1:51 - 5:49 What is Fernish?
6:22 - 8:38 The story behind Fernish
12:04 - 18:07 Kristin’s career trajectory
18:39 - 22:15 Working at Amazon
24:07 - 26:53 The role of an advisor
26:54 - 31:00 Working at Fernish
32:31 - 37:59 The early days of Fernish
40:05 - 43:00 Data & Logistics
50:48 - 52:48 What Fernish is focusing on now

This episode is brought to you by OpenStore:

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Kristin Toth - President & COO of Fernish

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel

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