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[DTC POD Ep. 177] - Matt Mullenax, Huron: Round 2: A+ Body Care for Guys Everywhere

Blog
|
Ramon Berrios
|
March 16, 2022

EPISODE SUMMARY

Huron was co-founded by Matt Mullenax and Matt Terry. Both Matt’s have their own relationship with skincare. When Mullenax was growing up, he had bad skin and the only product that worked for him was extraordinarily overpriced. Matt Terry spent 25 years developing product for Estee Lauder leading corporate innovation & product development. When the Matts teamed up to create Huron, they wanted to build a skincare brand for men that made world-class products that were simple to use and also affordable. Traditionally, men have been overlooked in the skincare market, and Huron wanted to change that by helping men level up with products that can seamlessly fit into their everyday routine. Mullenax says nostalgia is an effective tool to introduce people to the brand, “What's something you do every day that you were doing 20 years ago? The answers are very few, right? You're probably not rocking cargo shorts, listening to [the same things], or ripping your iPod to work every morning. But you still use the exact same body wash and shampoo? This is the last domino.”  

EPISODE NOTES

Matt Mullenax, CEO of Huron, chats with Blaine & Ramon about his men's care brand offering A+ body care products for guys everywhere. This is Matt’s second time on the DTC Pod. The first time we spoke to Matt was during Huron’s launch, and a lot has happened since, including a global pandemic. Matt discusses how Huron evaluates their supply chain on a super granular level and how this informs their content and marketing strategy, selling on Amazon, and keeping a super clean & lean tech stack.  

This episode is brought to you by OpenStore:

Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.

Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.

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Matt Mullenax  - CEO & Co-founder of Huron

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel

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Subscribe to our DTC Podcast and join our community to learn from the best ecommerce founders
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

[DTC POD Ep. 177] - Matt Mullenax, Huron: Round 2: A+ Body Care for Guys Everywhere

Podcast
|
Ramon Berrios
|
March 16, 2022

EPISODE SUMMARY

Huron was co-founded by Matt Mullenax and Matt Terry. Both Matt’s have their own relationship with skincare. When Mullenax was growing up, he had bad skin and the only product that worked for him was extraordinarily overpriced. Matt Terry spent 25 years developing product for Estee Lauder leading corporate innovation & product development. When the Matts teamed up to create Huron, they wanted to build a skincare brand for men that made world-class products that were simple to use and also affordable. Traditionally, men have been overlooked in the skincare market, and Huron wanted to change that by helping men level up with products that can seamlessly fit into their everyday routine. Mullenax says nostalgia is an effective tool to introduce people to the brand, “What's something you do every day that you were doing 20 years ago? The answers are very few, right? You're probably not rocking cargo shorts, listening to [the same things], or ripping your iPod to work every morning. But you still use the exact same body wash and shampoo? This is the last domino.”  

EPISODE NOTES

Matt Mullenax, CEO of Huron, chats with Blaine & Ramon about his men's care brand offering A+ body care products for guys everywhere. This is Matt’s second time on the DTC Pod. The first time we spoke to Matt was during Huron’s launch, and a lot has happened since, including a global pandemic. Matt discusses how Huron evaluates their supply chain on a super granular level and how this informs their content and marketing strategy, selling on Amazon, and keeping a super clean & lean tech stack.  

This episode is brought to you by OpenStore:

Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.

Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.

Follow us for content, clips, giveaways, & updates!

DTCPod Instagram

DTCPod Twitter

DTCPod TikTok

Matt Mullenax  - CEO & Co-founder of Huron

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel

Trend.io logo icon

Ready to create custom content and generate buzz?