Matt Mullenax, Huron: Round 2: A+ Body Care for Guys Everywhere
Huron was co-founded by Matt Mullenax and Matt Terry. Both Matt’s have their own relationship with skincare. When Mullenax was growing up, he had bad skin and the only product that worked for him was extraordinarily overpriced. Matt Terry spent 25 years developing product for Estee Lauder leading corporate innovation & product development.
EPISODE SUMMARY
Huron was co-founded by Matt Mullenax and Matt Terry. Both Matt’s have their own relationship with skincare. When Mullenax was growing up, he had bad skin and the only product that worked for him was extraordinarily overpriced. Matt Terry spent 25 years developing product for Estee Lauder leading corporate innovation & product development. When the Matts teamed up to create Huron, they wanted to build a skincare brand for men that made world-class products that were simple to use and also affordable. Traditionally, men have been overlooked in the skincare market, and Huron wanted to change that by helping men level up with products that can seamlessly fit into their everyday routine. Mullenax says nostalgia is an effective tool to introduce people to the brand, “What's something you do every day that you were doing 20 years ago? The answers are very few, right? You're probably not rocking cargo shorts, listening to [the same things], or ripping your iPod to work every morning. But you still use the exact same body wash and shampoo? This is the last domino.”
EPISODE NOTES
Matt Mullenax, CEO of Huron, chats with Blaine & Ramon about his men's care brand offering A+ body care products for guys everywhere. This is Matt’s second time on the DTC Pod. The first time we spoke to Matt was during Huron’s launch, and a lot has happened since, including a global pandemic. Matt discusses how Huron evaluates their supply chain on a super granular level and how this informs their content and marketing strategy, selling on Amazon, and keeping a super clean & lean tech stack.
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Matt Mullenax - CEO & Co-founder of Huron
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel
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