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[DTC POD Ep. 181] - Vladimir Vukicevic, Better & Better: Toothpaste Meets Whitespace

Blog
|
Ramon Berrios
|
March 28, 2022

EPISODE SUMMARY

Vlad Vukicevic is a seasoned entrepreneur who knows his way around the startup scene. He previously founded Meural (acq. by Netgear) and RocketHub (acq. by EFactor). His latest venture is Better & Better, a better-for-you vitamin infused toothpaste.

EPISODE NOTES

Better & Better recently raised a $4M seed round, Blaine and Ramon got the chance to talk to Vlad in-depth about his entrepreneurial journey, the difficulty of pitching a DTC product in a trend-driven VC climate (note: many investors are interested in investing crypto, NFTs, traditional SaaS, etc), competing against legacy brands like Colgate, using customer feedback to relaunch SKUs, and more!

RocketHub and Meural 3:08 - 7:20

Inspiration behind Better & Better 7:47 - 10:51

Proof of concept 12:05 - 14:13

Pitching a DTC to VC 14:34 - 15:33

Better & Better seed investors 15:36 - 16:47

The questions VC’s ask 17:55 - 21:30

Advisors, prototypes, and employees  27:24 - 30:34

Decreasing CAC for Better  Better 32:37 - 33:23

Bottom-up pitch vs. Top-down pitch 33:24 - 35:57

Challenging legacy brands 41:15 - 43:26

Improving the product 49:13 - 50:55  

This episode is brought to you by OpenStore:

Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.

Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.

Follow us for content, clips, giveaways, & updates!

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Vlad Vukicevic - CEO Better & Better

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel

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Ready to create custom content and generate buzz?

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Subscribe to our DTC Podcast and join our community to learn from the best ecommerce founders
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

[DTC POD Ep. 181] - Vladimir Vukicevic, Better & Better: Toothpaste Meets Whitespace

Podcast
|
Ramon Berrios
|
March 28, 2022

EPISODE SUMMARY

Vlad Vukicevic is a seasoned entrepreneur who knows his way around the startup scene. He previously founded Meural (acq. by Netgear) and RocketHub (acq. by EFactor). His latest venture is Better & Better, a better-for-you vitamin infused toothpaste.

EPISODE NOTES

Better & Better recently raised a $4M seed round, Blaine and Ramon got the chance to talk to Vlad in-depth about his entrepreneurial journey, the difficulty of pitching a DTC product in a trend-driven VC climate (note: many investors are interested in investing crypto, NFTs, traditional SaaS, etc), competing against legacy brands like Colgate, using customer feedback to relaunch SKUs, and more!

RocketHub and Meural 3:08 - 7:20

Inspiration behind Better & Better 7:47 - 10:51

Proof of concept 12:05 - 14:13

Pitching a DTC to VC 14:34 - 15:33

Better & Better seed investors 15:36 - 16:47

The questions VC’s ask 17:55 - 21:30

Advisors, prototypes, and employees  27:24 - 30:34

Decreasing CAC for Better  Better 32:37 - 33:23

Bottom-up pitch vs. Top-down pitch 33:24 - 35:57

Challenging legacy brands 41:15 - 43:26

Improving the product 49:13 - 50:55  

This episode is brought to you by OpenStore:

Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.

Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.

Follow us for content, clips, giveaways, & updates!

DTCPod Instagram

DTCPod Twitter

DTCPod TikTok

Vlad Vukicevic - CEO Better & Better

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel

Trend.io logo icon

Ready to create custom content and generate buzz?