Lindsay McCormick, Bite: Rejecting 2 Sharktank Offers & Going All In

Lindsay McCormick started Bite, a zero-waste toothpaste tablet, with $6,000 dollars in 2016. Six years later, Bite is a multi-product zero-waste company that’s redesigned moisturizer, deodorant, teeth whiteners, dental floss, and toothbrushes. Lindsay joins DTC Pod and discusses the early days of Bite and making the tablets in her living room, going to events to get product into the right people’s hands, overcoming nerves when you’re selling and conducting cold outreach, going on Sharktank and turning down an offer, building a bootstrapped business, and tips to improve your pitch.

EPISODE SUMMARY

Lindsay McCormick started Bite, a zero-waste toothpaste tablet, with $6,000 dollars in 2016. Six years later, Bite is a multi-product zero-waste company that’s redesigned moisturizer, deodorant, teeth whiteners, dental floss, and toothbrushes. Lindsay joins DTC Pod and discusses the early days of Bite and making the tablets in her living room, going to events to get product into the right people’s hands, overcoming nerves when you’re selling and conducting cold outreach, going on Sharktank and turning down an offer, building a bootstrapped business, and tips to improve your pitch.

EPISODE NOTES

Lindsay McCormick, CEO and co-founder of Bite, chats with Blaine and Ramon about her zero-waste company that makes personal care & hygiene products. Lindsay started Bite with $6,000 dollars and originally hand-made and packaged Bite's toothpaste tablet from her living room in L.A. In 2019, Lindsay went on Shark Tank and turned down offers from Mark Cuban and Kevin O'Leary. Bite has experienced tremendous growth and continues to be completely bootstrapped and profitable.

9:18-10:12 Visualizing facts

11:03-11:45 Pretend your pitching to the sharks

22:28-23:03 Talking to your customers

25:33-26:23 Pitching your product in-person to consumer

45:50-46:41 Start super niche then expand

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Lindsay McCormick - CEO and Founder of Bite

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel