Subscribe to our DTC Podcast and join our community to learn from the best ecommerce founders
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

[DTC POD Ep. 183] - Chris Bernard, Mindright: How to partner your DTC brand with celebrities

Blog
|
Ramon Berrios
|
April 1, 2022

EPISODE SUMMARY

Chris Bernard AKA “Bernie” is the founder of the plant-based protein bar Mindright. Bernie developed Mindright in the Dyrdek Machine (Rob Dyrdek’s venture studio).

EPISODE NOTES

Chris Bernard AKA “Bernie” joins Blaine and Ramon to discuss Mindright and working with Rob Dyrdek, learning from previous business mistakes of growing too fast, the importance of building your brand’s community before utilizing celebrity ambassadors, how TikTok is helping Mindright grow, and more.

Buff Bake 2:07 -3:03

Story behind Mindright 6:44 - 10:12

Pitching to Rob Dyrdek 11:03 - 14:12

Celebrity investors 16:35 - 17:33

Leveraging celebrity investors 18:19 - 19:42

Getting into retail 22:31 - 24:01

Brand ambassadors and influencers 24:34 - 26:27

Building the team 30:14 - 32:15

This episode is brought to you by OpenStore:

Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.

Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.

Follow us for content, clips, giveaways, & updates!

DTCPod Instagram

DTCPod Twitter

DTCPod TikTok

Chris Bernard- CEO of Mindright

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel

Trend.io logo icon

Ready to create custom content and generate buzz?

Trend.io DTC Podcast Logo
Subscribe to our DTC Podcast and join our community to learn from the best ecommerce founders
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

[DTC POD Ep. 183] - Chris Bernard, Mindright: How to partner your DTC brand with celebrities

Podcast
|
Ramon Berrios
|
April 1, 2022

EPISODE SUMMARY

Chris Bernard AKA “Bernie” is the founder of the plant-based protein bar Mindright. Bernie developed Mindright in the Dyrdek Machine (Rob Dyrdek’s venture studio).

EPISODE NOTES

Chris Bernard AKA “Bernie” joins Blaine and Ramon to discuss Mindright and working with Rob Dyrdek, learning from previous business mistakes of growing too fast, the importance of building your brand’s community before utilizing celebrity ambassadors, how TikTok is helping Mindright grow, and more.

Buff Bake 2:07 -3:03

Story behind Mindright 6:44 - 10:12

Pitching to Rob Dyrdek 11:03 - 14:12

Celebrity investors 16:35 - 17:33

Leveraging celebrity investors 18:19 - 19:42

Getting into retail 22:31 - 24:01

Brand ambassadors and influencers 24:34 - 26:27

Building the team 30:14 - 32:15

This episode is brought to you by OpenStore:

Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.

Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.

Follow us for content, clips, giveaways, & updates!

DTCPod Instagram

DTCPod Twitter

DTCPod TikTok

Chris Bernard- CEO of Mindright

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel

Trend.io logo icon

Ready to create custom content and generate buzz?