Cynthia Plotch, Stix: Building the DTC Women’s Health Stack, OBGYN Approved

Stix makes women’s at-home health essentials like fertility, pregnancy, UTI, and yeast infection products. In today’s episode, Stix cofounder Cynthia Plotch chats with Ramon & Blaine about building Stix, finding investors, talking to customers about difficult subjects, and how her prior experience at Harmless Harvest gave her the confidence to create Stix.

EPISODE SUMMARY

Cynthia Plotch, named to Inc.’s Top 100 Female Founders and Forbes 1000 Entrepreneurs in 2021, is Stix’s co-founder. Along with Jamie Norwood, Cynthia co-founded Stix, a health brand that empowers women to make confident health decisions, starting with reproductive and vaginal health products and sex education. Before starting her own company, Cynthia was on the founding team of Hungry Harvest, where she led the high-growth startup’s national expansion and growth. Cynthia received her BA from the University of Pennsylvania and is a Venture for America alumna.

EPISODE NOTES

Stix makes women’s at-home health essentials like fertility, pregnancy, UTI, and yeast infection products. In today’s episode, Stix cofounder Cynthia Plotch chats with Ramon & Blaine about building Stix, finding investors, talking to customers about difficult subjects, and how her prior experience at Harmless Harvest gave her the confidence to create Stix.

1:10 - 5:52 Story behind Stix

8:08 - 8:45 Medical Advisory Board

13:19 - 16:56 Raising VC money

17:59 - 20:31 Prior startup experience

22:37 - 28:57 Understanding the customer

29:25 - 38:33 Customer service & conversations

39:35 - 43:24 Product & Regulatory Environment

45:29 - 46:13 Distribution

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Cynthia Plotch - Co-Founder of Stix

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel