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[DTC POD Ep. 115] - The welcome series to help you convert non-buyers into buyers (and how to get them into your email sequence)

Converting Non-Buyers

Blog
|
Ramon Berrios
|
June 29th 2021
October 19, 2021
  1. “Set your goal to get subscribers to engage with your brand and set the tone of the relationship.” @jadesai94 #DTCPOD
  2. “The second email you send should focus on the brand story, unique quality standards that you might have and the benefits of shopping with your company.” @jadesai94 #DTCPOD
  3. “The last email you send needs to focus on the community aspect.” @jadesai94 #DTCPO
  4. “Frequency is an important factor that's used for ads, and there's no reason why it’s not relevant to email.” @jadesai94 #DTCPOD

We Speak About:

  • [00:59] Intro to non-buyer welcome series
  • [01:54] Defining non-buyers and the first step in attracting them through an email sequence
  • [02:57] How to formulate an email to potential consumers
  • [04:19] When to send a second email and what to include
  • [05:28] What to include in a third email to promote customer conversion
  • [06:15] Outline for the last email in the email sequence

In DTC, frequency is key to convert non-buyers

Attracting new customers doesn’t always succeed on the first try, and these types of shoppers, who have not yet purchased your product, are known as non-buyers.

So how do you promote customer conversion? Sometimes influencing the amount of times a person comes into contact with your ads will promote purchase behavior.

One marketing strategy used to sway potential customers is through an email sequence.

Stay tuned as we unwrap an email marketing outline by Chase Dimond, and how to tailor the four types of emails designed for customer conversion.

If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.

Mentioned Links:

Full thread on non-buyer welcome series by Chase: https://twitter.com/ecomchasedimond/status/1378008560894767104

Chase’s email newsletter: https://chasedimond.com/chase-email-newsletter

Chase’s podcast: https://kite.link/chase-dimond-podcast

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Ready to create custom content and generate buzz?

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Subscribe to our DTC Podcast and join our community to learn from the best ecommerce founders
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

[DTC POD Ep. 115] - The welcome series to help you convert non-buyers into buyers (and how to get them into your email sequence)

Converting Non-Buyers

Podcast
|
Ramon Berrios
|
June 29th 2021
  1. “Set your goal to get subscribers to engage with your brand and set the tone of the relationship.” @jadesai94 #DTCPOD
  2. “The second email you send should focus on the brand story, unique quality standards that you might have and the benefits of shopping with your company.” @jadesai94 #DTCPOD
  3. “The last email you send needs to focus on the community aspect.” @jadesai94 #DTCPO
  4. “Frequency is an important factor that's used for ads, and there's no reason why it’s not relevant to email.” @jadesai94 #DTCPOD

We Speak About:

  • [00:59] Intro to non-buyer welcome series
  • [01:54] Defining non-buyers and the first step in attracting them through an email sequence
  • [02:57] How to formulate an email to potential consumers
  • [04:19] When to send a second email and what to include
  • [05:28] What to include in a third email to promote customer conversion
  • [06:15] Outline for the last email in the email sequence

In DTC, frequency is key to convert non-buyers

Attracting new customers doesn’t always succeed on the first try, and these types of shoppers, who have not yet purchased your product, are known as non-buyers.

So how do you promote customer conversion? Sometimes influencing the amount of times a person comes into contact with your ads will promote purchase behavior.

One marketing strategy used to sway potential customers is through an email sequence.

Stay tuned as we unwrap an email marketing outline by Chase Dimond, and how to tailor the four types of emails designed for customer conversion.

If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.

Mentioned Links:

Full thread on non-buyer welcome series by Chase: https://twitter.com/ecomchasedimond/status/1378008560894767104

Chase’s email newsletter: https://chasedimond.com/chase-email-newsletter

Chase’s podcast: https://kite.link/chase-dimond-podcast

Trend.io logo icon

Ready to create custom content and generate buzz?