TikTok and Instagram might get all of the attention these days, but brands can still amass a huge following on Facebook. With almost 200 million active users in the US alone, Facebook is a popular social network for adults, both personally and professionally. In the US, the average age of Facebook users is 40 years old, which makes it the perfect social media platform for reaching mature professionals.
It’s tempting to skip over Facebook because of its older demographics—and its drama—but the reality is that Facebook is still a darn good social media platform to promote your biz. Facebook allows you to:
Share up-to-date pics of your newest products.
Update your business hours, location, and contact info.
Create groups or communities around your brand.
And if you’re marketing to a global audience, Facebook’s huge footprint (which includes nearly 2 billion people) helps you expand your reach for less fuss.
Yes, you still need to promote your brand on other social networking sites, but posting regularly on Facebook is one of the best ways to grow your business.
But user expectations are changing on Facebook. People expect your brand to be genuine, helpful, and not spammy at all. If you’re racking your brain trying to get more traction on Facebook, we’ve got you. Follow these 4 tips to get more leverage with the power of Facebook networking.
1. Find your tribe—or make one!
Unlike apps like TikTok, Facebook allows you to connect with people on a much more personal basis. With features like Facebook Groups, it’s a cinch to connect with other businesses—as well as your customers—with just a few taps.
If you need help creating content on Facebook, look no further than Facebook Groups.
Search on Facebook for groups that align with your mission, products, or industry. If the right group isn’t out there, don’t be afraid to create your own!
Facebook Groups are effective because they give you a much more specific, narrow audience for your content. If the group rules allow it, be sure to regularly share some of your best, most helpful content for the group members to check out (double-check the group rules, though; you don’t want to get kicked out for spamming).
For example, if you sell mascara, you might join several Facebook Groups for beauty aficionados. You can share a few makeup tutorial videos with the group, and offer helpful insight on members’ questions, too.
Plus, Facebook Groups give you great insights into your target audience’s pain points, which is like getting market research for free. That’s going to help you write better content that’s more aligned with what your shoppers want to see.
2. Optimize your public profile and company page.
Trust is hard to come by these days. That’s why brands should use every tool in their arsenal to improve their Facebook presence.
Make sure your Facebook company page profile is as complete and as credible as possible.
Having an up-to-date, high-quality copy of your logo as your profile picture.
Posting consistent, high-quality content. That includes videos, photos, and re-sharing content from your website, like blog posts.
Keep in mind that, if you do want to join a Facebook Group, you’ll need to do so as an individual, not as a business page. Make sure your personal profile is as authentic as possible. That means having a decent profile photo, sharing your location, and posting various personal updates so it’s obvious you’re a real person and not a bot.
3. Build relationships with both businesses and Facebook users to score earned media.
Ready to network a little on FB? Online networking won’t pay off immediately, but you can definitely generate leads and build long-term, professional relationships on Facebook. By connecting with other businesses, customers, and content creators through Facebook, you’ll:
Generate earned media (free press!) for your brand.
Boost your network of affiliates and referrals.
Gain valuable insight from fellow business owners.
When you join a Facebook Group, you get to know people on a personal level.
Instead of going after transactional relationships, you need to get real: if you want to invest in your business, you need to invest in other people.
This is the “social” part of social network!
Don't hesitate to make Facebook friends and branch out. Find your target audience and pursue relationships with people. It's important for people to know that there's a real person behind the business.
Once you develop relationships with people, you'll find that they'll be more likely to share your content or even create content themselves, which widens your reach as a business. This earned media can really boost company recognition, so it’s worth your time.
4. Find brand ambassadors to post high-quality content.
Facebook networking might sound like a lot of work, and that’s because it is! The good news is that you don’t have to handle everything solo. There’s no better way to grow your reach on Facebook than with brand ambassadors and content creators.
That’s why Trend pairs brands with hand-picked content creators on Facebook. Creators will not only put your brand in front of their audience, but they’ll even help you generate more high-quality content for your own Facebook page.
Continue investing in relationships on Facebook while your content creators and brand ambassadors spread the good word, too. Over time, customers will be more inclined to leave reviews and create content about their experience with you.
Facebook might not be the new kid on the block, but it’s still a worthwhile platform for growing your business. It might not work overnight, but Facebook networking will get more customers in the door for pretty much $0 in marketing spend.
Although Facebook networking is an ROI goldmine, it does require a lot of time and effort. That’s all well and good, but if you’re pressed for time while running your business, you might need an extra pair of hands to grow your biz.
That’s where Trend comes in. We connect brands with trusted content creators who widen your reach and push more traffic to your page. Curious to see how it works? Create your free Trend account now.