The 20 Most Effective Squarespace Templates For eCommerce
Curious about Squarespace templates? These bad boys are the key to creating a better eCommerce experience, but only if you use them right.
We’re not going to sugarcoat it: running a website can get messy. Even with all of the fancy tools at your disposal, your eCommerce site demands a lot of attention. If you aren’t a web developer by trade, that means you’re spending countless hours on the smallest adjustments to your website.
Nobody’s got time for that.
Fortunately, you don’t need to master coding to create a gorgeous, effective website. Web hosting provider Squarespace is emerging as a trusted tool for building eCommerce sites fast, cheaply, and with zilch coding knowledge.
And guess what?
If you look at any Squarespace website, you would have no idea that the site was built with a drag-and-drop builder.
That’s because Squarespace provides professionally-designed templates to its subscribers. Translation: you know you’re getting something good when you snag a template off Squarespace’s template marketplace.
Beginner-friendly features: Squarespace is perfect for brands that need a poppin’ eCommerce experience but that can’t invest in web development just yet. With a beginner-friendly WYSIWYG (What You See Is What You Get) setup, you can drag and drop your way to success.
Customization: We like Squarespace templates because they’re customizable out of the box. Change fonts, colors, images, and even layouts to suit your needs—no coding required.
All-in-one perks: There’s no need to buy hosting, an SSL, a CDN, analytics, or even SEO optimization tools. Everything is rolled into your Squarespace subscription. Heck, it even integrates with eCommerce options, payment portals, and email marketing.
There’s clearly a lot to love about Squarespace. With that said, if you have web developers on staff or need something super-customized, you might be better off with a solution like WordPress.
Still, Squarespace templates are modern, clean, and fast, which makes them a perfect avenue to grow your eCommerce brand quickly.
Should I buy Squarespace templates?
Here’s the thing, though: your Squarespace subscription gives you access to pre-made templates. And these templates are pretty good! (Several free templates made their way to our top-20 list below.)
However, there are also premium templates available both in the Squarespace marketplace and with non-Squarespace providers.
We can’t say for sure if you should buy a Squarespace template or not. It comes down to your brand’s needs.
You’ll see several differences between free and premium Squarespace templates, including:
Specificity: Free templates are designed to be crowd-pleasers. So, if you have a super-niche business and need a Squarespace template focused on your industry, you can save more time by paying for a premium template.
Look and feel: We like Squarespace’s free templates a lot, but the premium ones just have a certain appeal to them. You can tell that premium templates have more thought and strategy behind them; they just look more intentional and thoughtful. If your audience appreciates great design, you might prefer a premium template.
Resources: Premium templates include a resource guide that helps you get your eCommerce site up and running. If you’re a total Squarespace newbie, this resource guide can be a huge time-saver.
Support: It’s a well-known fact that websites break. A lot. When you buy a premium template, you get ongoing support to tease out any problems that come up. If you’re strapped for time and don’t want to pull your hair out fixing broken widgets, premium templates are a great option.
Price: Obviously, a free Squarespace template is awesome for your budget. If you opt for a premium template, you can expect to pay anywhere from $80 - $1,000 as a one-time fee, so it’s not an insignificant investment. But hey, it’s still cheaper than hiring a web developer.
There’s nothing wrong with sticking to Squarespace’s free templates.
We recommend pulling the trigger on a premium template if you need more in-depth design or love the idea of ongoing support.
How do you choose Squarespace templates?
Before we regale you with our top 20 Squarespace templates for eCommerce, we want to give you a framework for choosing an effective template in the first place.
To find the right Squarespace template for your eCommerce shop, we recommend looking by category first.
There are 15 total, but for eCommerce, you’ll likely be the most interested in:
You’re free to check out any of the other categories in the marketplace, but we’ve found that these 3 are the most relevant for eCommerce.
2 - Preview Squarespace templates
As you search the marketplace, you’ll see that there are plenty of templates to choose from.
Instead of picking one and hoping it looks good on your site, check out the template preview.
A template preview is just a dummy site that gives you an idea of how the template will look out of the box. Keep in mind that you can adjust each template’s images, colors, fonts, and even some layouts, so it’s possible to adjust a template that you’re otherwise in love with.
3 - Look for layout first on Squarespace templates
Like we’ve said, you can adjust a lot of things in a Squarespace template. But when you’re evaluating a new template, you should look at the layout first and foremost.
While you can adjust the order and contents in the Squarespace template, sometimes it’s difficult to change the layout entirely.
Make sure your chosen template is close enough to your vision—otherwise, you’ll waste hours customizing the template or risk switching templates down the line.
4 - Personalize your Squarespace templates
Last but not least, remember to personalize the template to your tastes.
You can always choose a Squarespace template out of the box and run with it, but the platform makes it so easy to customize everything that you should definitely give it a try.
Squarespace lets you edit things like:
Calls to action
Keep in mind that every template is different. While some might allow you to totally change the layout of a page, others won’t. Feel free to test out a few options before committing to a Squarespace template for your eCommerce site.
20 successful Squarespace templates you can use right now
Squarespace templates give you an instant aesthetic. They’re perfect for beginners and give you the power to customize without code.
With that said, some Squarespace templates are just more engaging than others.
Look no further: the Trend team compiled our 20 favorite Squarespace templates designed with eCommerce in mind. We’ve included both free and premium templates to help you choose the right option for your biz.
Well, you don’t need to be a juice shop to get great results from the Foster Juice Co. Squarespace template. Feel free to customize it to your exact preferences, updating the images with your own products.
We’re in love with the classy animation and movement of this template, which promises to keep visitors engaged with your shop.
Foster Juice Co. also includes eCommerce integrations automatically, so setting up your shop will be a breeze with this template.
The Market Squarespace template is premium, but you get a ton of benefits for the money. We’re in love with the Instagram-esque square-centered layout of this website, which renders great on mobile devices.
Since 40% of mobile users leave a brand because of a bad experience, you need all the help you can get.
Market includes built-in layouts and features like:
Most Squarespace templates go with a white background, but Patil shakes things up with black as the background.
This design works because it draws the visitor’s eye to your photos, particularly if you’re sharing colorful images.
You don’t need to be a mail-order florist to use this template, either. Patil’s eCommerce settings are perfectly suited for clothing, toys, and everything in between. It even comes loaded with a product suggestion feature to keep visitors shopping longer on-site.
KLIPSAN is a template suited for local businesses, like gyms, that live on subscriptions and memberships, but you can definitely use this template for eCommerce.
We like the Nike-ish design and messaging on this site, so it would be great for fitness brands. KLIPSAN has eCommerce features to sell your products, but if you ever want to offer a service or subscription, this Squarespace template has the flexibility to do both.
The Vandam demo site is all about promoting a music band, but you can adjust this bad boy to promote your products. The “Merch” section of the demo site can give you a taste of this template’s eCommerce capabilities.
We especially like the hovering cart button, which is a different twist. The eCommerce checkout process is also clean and distraction-free, decreasing the chances of an abandoned cart. Since the average cart abandonment rate is nearly 70%, you need all the help you can get to retain shoppers on-site.
With that said, you still need to pick the right Squarespace template for your brand. Be sure to search for the right category, preview templates, prioritize layouts first, and personalize to your heart’s content. If you’re stuck on where to go from here, check out our top 20 picks for Squarespace templates—you can’t go wrong.
Now, getting your website online is one thing. Promoting yourself and boosting sales is another beast entirely.
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