Introducing The King Of User Generated Content: User-Generated Video (UGV)
Let’s be honest: user-generated content (UGC) has been the best thing in influencer marketing since Instagram hit our feeds. UGC is not only helpful for us as shoppers, but it’s also super-beneficial for brands.
Brands often avoid video content because, if we’re being 100% truthful, video takes a lot of work. It takes time, resources, and pricey equipment to pull off branded videos.
Fortunately, you don’t have to let the difficulties of video creation get you down. Users, influencers, and brand loyalists can help you create video content without lifting a finger—and quickly spreading your brand around the internet.
It all starts with user generated video, or UGV.
What counts as user-generated video content?
User-generated content is any piece of content that a user makes about your brand. Generically, that includes anything under the umbrella of “content,” including:
You get the idea.
UGV, then, is a specific offshoot of UGC that focuses just on video content made by your customers, followers, and influencers.
In today’s world, that means sourcing video content like:
Video is just one form of UGC, but in our experience, it's the most potent, powerful form of UGC.
Why user-generated video matters to brands
If you’re already sourcing UGC, you might wonder why user-generated video content is important. After all, isn’t your regular, run-of-the-mill UGC good enough?
Always start with the content you have right now to see if you can source any quick UGV wins.
The best way to do this is via some kind of social media monitoring tool for your business. Any social listening application can help you locate user-generated videos talking about your brand.
Once you do source your existing user-generated videos, put them to work! Compile all of your videos (especially your short ones) into a compilation video.
And if you don’t have videos at all? Instagram images work just fine, too.
Compile your static images or screenshots into a compilation video of your happy customers. A simple video editing tool like Promo can do the work in minutes.
2 - Engage your loyal team and shoppers
Unless you’re brand-spankin’-new, your brand likely already has a fleet of brand loyalists willing to gush about you online.
Here are a few places you can source user-generated video from folks you already know:
Employees: Seriously. Brands sometimes feel weird asking employees to do this, but your social media and content marketing team is eager to show their stuff. Shoot behind the scenes videos, life at the office, your manufacturing processes, or anything else that would be interesting to share. If your employees are okay with it, they could even share the content on their personal social media, becoming an internal content creator who promotes your brand to their followers to amplify its reach.
Repeat customers: Do you have brand fanatics who buy from you all the time? Ask your VIP customers to submit video content in exchange for products, discounts, or any other perk.
You’ll source a ton of high-quality user-generated videos with any of these other strategies.
But if you need to source videos quickly from verified content creators, go with Trend.
We take overwhelm out of the UGV equation. Instead of sifting through Instagram for influencers, our platform matches influencers with your exact needs, helping you launch a campaign in just a few hours.
Our verified content creators make beautiful, brand-friendly videos that fit your exact specifications. As an added bonus, they can share these videos out with their following, helping you source more UGV and put it in front of thousands of potential customers.
User-generated content is valuable because it describes your brand through the customer’s eyes. With every brand on Instagram leaning heavily into user-generated content, you can stand out by focusing your efforts on sourcing video.
Since all of your shoppers have a smartphone in their pocket, it’s easy for brands to source user generated video with these 4 clever strategies.
If you’re tired of hunting down trusted influencers on Instagram yourself, go with Trend. We jumpstart your influencer marketing efforts while helping you source quality user-generated videos for your business.