Influencer marketing isn’t going anywhere—in fact, it’s projected to grow by the billions in 2020. Clocking in at $9.7 billion in 2020, influencer marketing is not only a popular advertising venue for brands, but it gets results.
But there are other big drawbacks to choosing an agency over a software platform, like:
Automation: Agencies will automate the heck out of your campaign anyway. That means you’re paying them to do something you could have yourself.
Lack of control: Need a report? You’ll have to go through your agency rep first, and that can take days. You don’t have control over the campaign direction or even the performance metrics with an agency, which gets old pretty quickly.
Price: Holy moly, agencies charge a lot of money. They basically take over your influencer marketing—and charge you the modest fee of your firstborn child for their services.
Trend’s influencer network gives you full control with all the conveniences of an agency. The platform eliminates long email chains to get you the data you need, when you need it.
Our platform cuts out the back and forth that’s so common in influencer marketing. Trend does everything for you, including:
Pre-negotiated rates with your influencer. That’s right—no more negotiating.
All communication happening in-app.
Tracking shipments and products.
Baking in all of the content rights automatically.
Check out your dashboard to quickly approve new creators, communicate with them, and track your results. Approve every post before it goes live and manage all other aspects of the campaign in a quick, efficient way.
Trend helps you work directly with influencers with the structured support or a platform.
3 - Match with the perfect influencer
Trend has over 5,500 creators in our network. Our invite-only platform means you get access to experienced, highly-qualified influencers.
Don’t waste time sifting through an influencer database for irrelevant data. The influencers come to you on Trend’s platform.
Plus, influencers will only apply to your campaign if they align with your message and brand. That equals more relevant messaging that gets results with the influencer’s followers.
4 - It’s cheaper
Oh, and did we mention that the Trend influencer network is more cost-effective than an agency or database?
You pay a flat fee for each campaign and enjoy pre-negotiated rates with all of our influencers. There are zero surprises and you always know what your bill will look like.
You pay Trend, Trend takes care of all payments to creators.
The bottom line
Influencer networks are a safer, faster, cheaper software solution for influencer marketing.
If you’re a newbie to the world of influencer marketing, avoid high-price agencies and spammy influencer databases.
Instead, be the master of your own destiny.
Use a platform like Trend to set your campaign goals, choose from hand-selected creators, and control the entire process from start to finish.