Vladimir Vukicevic, Better & Better: Toothpaste Meets Whitespace

EPISODE SUMMARY

Vlad Vukicevic is a seasoned entrepreneur who knows his way around the startup scene. He previously founded Meural (acq. by Netgear) and RocketHub (acq. by EFactor). His latest venture is Better & Better, a better-for-you vitamin infused toothpaste.

EPISODE NOTES

Better & Better recently raised a $4M seed round, Blaine and Ramon got the chance to talk to Vlad in-depth about his entrepreneurial journey, the difficulty of pitching a DTC product in a trend-driven VC climate (note: many investors are interested in investing crypto, NFTs, traditional SaaS, etc), competing against legacy brands like Colgate, using customer feedback to relaunch SKUs, and more!

RocketHub and Meural 3:08 - 7:20

Inspiration behind Better & Better 7:47 - 10:51

Proof of concept 12:05 - 14:13

Pitching a DTC to VC 14:34 - 15:33

Better & Better seed investors 15:36 - 16:47

The questions VC’s ask 17:55 - 21:30

Advisors, prototypes, and employees  27:24 - 30:34

Decreasing CAC for Better  Better 32:37 - 33:23

Bottom-up pitch vs. Top-down pitch 33:24 - 35:57

Challenging legacy brands 41:15 - 43:26

Improving the product 49:13 - 50:55  

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Vlad Vukicevic - CEO Better & Better

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel

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