Paul Voge, Aura Bora: Sparkling Water. Shark Tank, & Bootstrapping Retail to 5k+ Stores

Paul Voge speaks with Blaine & Ramon about how creating DIY flavors with his soda stream led to a full-fledge sparkling water business. Paul discusses the challenges of building a CPG brand, being on Sharktank during the height of COVID, Aura Bora’s path into retail stores, why he prefers retail over DTC orders, and more.

EPISODE SUMMARY

Aura Bora makes one-of-a-kind sparkling waters with bold, refreshing flavors like cactus rose and lavender cucumber.

EPISODE NOTES

Paul Voge speaks with Blaine & Ramon about how creating DIY flavors with his soda stream led to a full-fledge sparkling water business.
Paul discusses the challenges of building a CPG brand, being on Sharktank during the height of COVID, Aura Bora’s path into retail stores, why he prefers retail over DTC orders, and more.

4:17- 6:06 Starting a CPG brand

9:08 - 15:34 Co-packers and distributor

15:50 - 17:04 Family & friend investors

17:12 - 23:04 Filming Sharktank in COVID

24:57 - 29:26 Creating new flavors

29:48 - 35:29 Retail over DTC

35:37 - 38:29 Watchout for chargebacks

43:55 - 49:19 Retail stores that carry Aura Bora

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Paul Voge - Co-Founder of Aura Bora

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel