Fantastic emails and texts: Casper's listicle that creates cross-sells and Kopari's SMS that uses UGC the right way

Learn how to effectively cross-sell through email with this example marketing example from Casper. See how to use UGC effectively in SMS from Kopari.

  1. “If you have complimentary products, you can use your email to act as a cross sell.” @jayde3sai #DTCPOD
  2. “The other thing that this text does really well is outline all of the different products that are going to be included” @jayde3sai #DTCPOD

We Speak About:

  • [00:30] Casper’s cross-selling email strategy
  • [02:48] Kopari’s SMS outline

Grab this email from Casper and this SMS outline strategy from Kopari

In today’s episode of fantastic emails and texts, we’re looking at content from Casper and and Kopari

Casper is a global brand that creates sleep essentials, while Kopari develops coconut based skincare products

Casper sends out a great outline email that promotes cross-selling, while Kopari has an awesome SMS that advertises their products with UGC.

Stay tuned as we dive into an awesome email from Casper and a visual SMS strategy from Kopari

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Mentioned Links:

Casper email example:

Where to find Kopari’s SMS with UGC: