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Get content like this for your brand
Head to Head
21,400+
Images delivered
40,300+
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JOIN THE thousands of brands who use Trend
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Features
Winner: Trend
Trend and Billo have a similar user experience with a web app and free campaign briefs for clients and a mobile app to sign up and apply for opportunities for creators.
Both also have similar & liberal licensing terms where brands can use the assets across any number of channels and in perpetuity without additional fees.
Where Trend takes a slight lead over Billo is that Trend’s creators can provide both video and/or photography. While UGC is a great tool in the marketer’s belt today the importance of high-quality as well as authentic photography is just as important as ever.
When working with Trend, you first purchase credits which can then be used in video or photography campaigns making the platform more flexible overall.
Creator Network
Winner: Trend
Billo reports 4,000 creators in their network but Trend has a staggering 10,000 creators.
According to inbeat agency, “Trend stands out from Billo because it offers a more extensive range of content types, including both video and photo. It also boasts a larger, vetted network of creators, making it suitable for social media management platforms focused on customer engagement.”
With more creators on board it’s likely that brands will receive more submissions for each campaign and more options for diversity and style with Trend.
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Campaign Management
Winner: Tie
Starting a campaign on Trend and Billo is a very similar experience. Clients can complete a brief online for free on each platform and submissions from real UGC creators typically come in within a few days.
Both platforms have teams on hand should you have any questions or need help setting up a campaign or selecting creators for your UGC project.
Pricing & Plans
Winner: Trend
This one is easy. Trend is a much more affordable and scalable option for creating UGC content.
Insense pro’s monthly subscription platform fee is limiting and adds a high premium to the average cost per video.
While both platform’s publish their starting price per video as $50 this is not a reflection of the true cost of a video on Insense. For example, if you’re a new customer looking for a singular UGC asset the cost on Trend is truly $50/video.
With Insense, the effective cost is $550/mo for their platform subscription + $50 minimum for a creator asset so your cost per video is 12 times higher than that of Trend.
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Final Verdict
User generated content has become a vital part of the overall creative mix — it’s important to select the right partner to work with as you scale your asset production.
While both platforms can help you create briefs, find creators, and get content for multiple platforms, Trend.io is our overall pick for best UGC platform compared to Billo.app.
Trend.io’s affordability, scalability, and wider breadth of creator selection make it a clear choice for brands in 2024.
Let’s go with Trend.
Post a project today, hire a creator today. It's that fast.
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